— Full identity development —

A colorful identity for a
fun, fast-paced app
Caboodle is a fast-paced item trading app based in Pittsburgh. Its main feature is the 90 second speed round, where player swipe through items and find one they love - all within a minute an a half! 
The app's logo had to reflect the fun aspect of this digital treasure hunt. After all, with Caboodle, you never know what treasures you might find! 
As the lead designer, I developed the app's unique visual identity and expanded it into illustrations, an animated explainer video, blog posts, and App Store screenshots. All the elements of the brand's voice were documented in the Brand Style Guide. 
Skills Used: Graphic Design, Illustration, Animation, Print Design, UI/UX
Tools Used: After Effects, Photoshop, Figma, Illustrator
Client: Caboodle

Onboarding illustrations

In-app illustrations

The Brand Style Guide
The Guide in Action
Blog and social media images

Instagram posts

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