Finding a Voice
Caboodle is an item-trading app that lets people find cool stuff in their city. As the lead designer, I was tasked with expanding its visual presence into a dedicated blog page and Instagram account.
The app's design up to that point heavily relied on illustration and photographs of the wonderful items it offered. I chose to push the envelope and created a collage approach for the visuals featured on the blog. This way, blog posts have their own identity - while also building on the overall style direction of the product.