— Blog and Social Media —
Finding a Voice
About
Caboodle is an item-trading app that lets people find cool stuff in their city. As the lead designer, I was tasked with expanding its visual presence into a dedicated blog page and Instagram account.
Social Media
Blog Visuals
The app's design up to that point heavily relied on illustration and photographs of the wonderful items it offered. I chose to push the envelope and created a collage approach for the visuals featured on the blog. This way, blog posts have their own identity - while also building on the overall style direction of the product.
What is Caboodle? A guide to the app, its functionality, and its inventory
Romantic online activities for Valentine's day
Guide to upcycling one's wardrobe
Ways to work, shop, and relax at home in 2020
How to list items in the app
What kinds of items can you trade with Caboodle?
An interview with the app's founder and CEO
Back to School: how to cheaply outfit your preschooler with all they'll need