— Blog and Social Media —
Finding a Voice
Caboodle is an item-trading app that lets people find cool stuff in their city. As the lead designer, I was tasked with expanding its visual presence into a dedicated blog page and Instagram account.

Social Media
Blog Visuals
The app's design up to that point heavily relied on illustration and photographs of the wonderful items it offered. I chose to push the envelope and created a collage approach for the visuals featured on the blog. This way, blog posts have their own identity - while also building on the overall style direction of the product.

What is Caboodle? A guide to the app, its functionality, and its inventory

Romantic online activities for Valentine's day

Guide to upcycling one's wardrobe

Ways to work, shop, and relax at home in 2020

How to list items in the app

What kinds of items can you trade with Caboodle? 

An interview with the app's founder and CEO

Back to School: how to cheaply outfit your preschooler with all they'll need

Back to Top