— Blog and Social Media —
Finding a Voice
About
Caboodle is an item-trading app that lets people find cool stuff in their city. As the lead designer, I was tasked with expanding its visual presence into a dedicated blog page and Instagram account.
Social Media
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/eb25bd78-95bc-4f7d-bf54-90d595b8c310_rw_1200.gif?h=4c1faca0c2be9a1f0bdb08ad890d1a0d)
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/bd035de3-22db-497d-9cfc-66abf7bc5040_rw_1200.gif?h=10f8dc239a3788756aa8fb3a3fb30967)
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/c382ad20-645d-4bc9-b470-e64271cad5eb_rw_1200.gif?h=04c5ce12093698b0ffc369a41093a0e4)
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/c7d87e43-0dc4-42fc-9c48-9009ba4d1729_rw_1200.jpg?h=fb49f710473dfadcdcb5c48e8be0d985)
Blog Visuals
The app's design up to that point heavily relied on illustration and photographs of the wonderful items it offered. I chose to push the envelope and created a collage approach for the visuals featured on the blog. This way, blog posts have their own identity - while also building on the overall style direction of the product.
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/be93328a-e9c4-49f4-8b68-84eaba963ee0_rw_1200.jpg?h=de71448f57a670fe2f4c5e6c847539ae)
What is Caboodle? A guide to the app, its functionality, and its inventory
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/6899795b-eb75-40e9-83ad-e431576f3119_rw_1200.jpg?h=7eed7e5f856c9e976628217b6d1f3d53)
Romantic online activities for Valentine's day
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/2ab2c976-89ee-410f-8b95-82f38c20e378_rw_1200.jpg?h=d2fe0907716a942ae3f845712d113898)
Guide to upcycling one's wardrobe
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/ed4fd8bb-1f8f-45a0-ad4a-fcbd8363c12e_rw_1200.jpg?h=7b036c7b2570743ee1a1281e2303259b)
Ways to work, shop, and relax at home in 2020
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/2cbae1b9-076c-4001-9fc9-2375c24dc8ff_rw_1200.jpg?h=97f5d4c4f4c1b30da294d46f728697ca)
How to list items in the app
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/b5b41016-bee6-43ab-9cd5-73bbfc7489d1_rw_1200.jpg?h=30332a2ab29d26b29ca1323a2f5b30d0)
What kinds of items can you trade with Caboodle?
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/424728c6-d6fc-438c-99c0-74d3273641f3_rw_1200.jpg?h=e2b31cc96181b5601c3874236883854e)
An interview with the app's founder and CEO
![](https://cdn.myportfolio.com/f2605d36-f298-42ef-b3f4-30701648e7dc/dd61c43d-63d8-4405-976e-f66c57bfe8d2_rw_1200.jpg?h=3a05ebf93c3d9c3652aa3657f56c509b)
Back to School: how to cheaply outfit your preschooler with all they'll need